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P-Stick is a special self-adhesive plastic film placed inside public urinals/toilets that makes an advertising image or message appear simply on contact with urine.
The user is therefore tempted to move slightly to reveal the entire advertising imagine/message.
With its amusing, interactive activation method, P-Stick grabs the attention of the target and focuses it on the advertising message for a relatively extended period of time. Afterwards, when the urinal/toilet is flushed, the sticker hides the message so that the next user can also be surprised by this “trick”.
The chemical reaction has no necessary wait times: it is instantaneous!
The advertising image is modified remotely.
Owners of public urinals/toilets (movie theaters, roadside restaurants, schools, stations, airports, and night clubs) can earn money for each P-Stick advertisement. (click "HOSTING P-STICK")
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